Unlike unsolicited email and conventional advertising, permission-based email marketing will give you a greater return on your investment (ROI).
Permission-based email marketing enables you to effectively grow your customer base, amplify website traffic, generate leads, obtain sales, improve relationships, foster brand loyalty etc.
As this form of marketing grows in popularity, so does a customer’s email count. So how can you improve the chance of having your emails not only opened but responded to as well?
- Something beneficial such as a special offer, free newsletter, complimentary seminar etc.
- A concise and conversational ‘Tip of the Day’.
- An attention grabbing headline such as: ‘Exclusive Interview with Donald Trump’. (Okay maybe not that one but you get the point).
- A personalized message. Address the recipient by his/her name.
- A designed email that reflects your brand. Your emails should match your online and offline branding. Use your company logo and colours.
- A scannable email. Divide your content into short paragraphs. Use subheadings and pictures to steer readers through your email funnel.
- A ‘shareable’ message so your customers can share your information their via social media channels.
- A mobile-friendly email.
- A hyperlinked table of contents so your customers can scroll to their choice of section.
- Bulleted points and plenty of white space for plain text messages.
- A decreased use of off-putting capitals and italics which can be difficult to read.
After you have put these measures in place, don’t forget to test and assess your results to see what works and what doesn’t. Test more than one subject line, email content, offer etc. Tweak your message as needed. Send out the emails that receive the best responses. Analyze your results regularly and then consider the way in which you can offer continued value to your customers.