Understanding the needs and desires of your prospects is the first thing to consider when creating your content marketing strategy. Then you can construct a plan to obtain leads and sales.
Consider these questions when you create your content marketing strategy:
- What motivates your prospects?
- How do they view your product or service?
- How do you want your prospects to feel?
- What action do you want them to take?
- What information do buyers really need to make a decision?
The answers will help to guide your content marketing strategy.
- Educate them and impart industry knowledge (Be seen as a Thought Leader)
- Give your customers something they want to read and view
- Control your messaging and describe your product or service vividly
- Separate yourself from competitors with your unique selling proposition (USP)
- Integrate your content marketing program with your other marketing initiatives
This may not be easy but it is achievable if you provide useful content for your prospects and customers regularly.
Here’s a company with a great content marketing strategy.
Home Depot knows their audience, ‘do-it-yourselfers’, and provides genuinely helpful content to the user base. They don’t push sales pitches incessantly. Home Depot gives their audience the content they need to complete their projects. If they need extra assistance, design consultants are available to help them.
This educational approach has enabled Home Depot to build authority by showcasing their expertise with relevant content. As a result, the company has become a reliable and trusted source that people want to buy from. Their brand works, in part, because of their smart content marketing efforts. Check out their site to see a great example of content marketing: www.homedepot.com
If you don’t have an in-house content marketer(s) please contact: Designed Content at: firstname.lastname@example.org or 416.659.4273.
We can help you create content that influences purchasing decisions.